Saturday, August 25, 2018

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Why offering local tours and activities is a huge revenue opportunity for hotels

Why is that? There are two main reasons: the highly fragmented nature of this sector and travel consumer preferences. By positioning the property as the “hero of the destination,” hotel marketers will make the hotel more attractive, thus increasing occupancy, an indirect revenue effect. This sector is greatly fragmented, consisting of millions of small, independently owned operators. This explains the lack of businesses offering bookings online. They simply do not have the resources available for online booking systems and website technology. Another reason is travel consumer preferences. According to a consumer report from Arival, which surveyed adults in the United States planning a trip this summer, only 24% of travel First page google Guaranteed consumers will book most of their activities before departure. The rest book while in their destination. Travel consumers are not fully convinced that booking tours and activities in advance brings any value in the form of better choice, better service, unique offerings, meaningful savings, etc. It is no surprise that 85% of activities are booked while on location ‐ many of the best local tours and activities are simply not available online!

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