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The Hotel Zoe is in the final stages of a $16 million renovation, which has rebranded the… more San Francisco hoteliers are making lemonade out of the sour news that the city will lose 490,000 room nights due to temporary closure of the Moscone Center while it undergoes a $500 million overhaul: Many of the city's hotels are using the window of time to complete multimillion-dollar renovations of their own to prepare for the venue's 2018 completion. From Fisherman's Wharf to Nob Hill, hotels across the city are leveraging the temporary drop in business to invest in amenities that will push nightly rates higher, draw in new demographics and reposition properties to better capitalize on San Francisco's booming tourism industry. Meet the highest-paid Bay Area executives under 40 in 2017 Hotel Zoe, for example, is slated to reopen after a $16 million renovation to transition the property from its previous Best Western branding. General Manager Nikki Carlson said the rebranding was focused on attracting both millennials and families, and the upgraded finishes and amenities will boost the property's average daily rate to $300 a night — a 36 percent from the previous $220 a night average. Prior to the change, the hotel was "attracting customers that were seeking a big brand experience," Carlson said. "Hotel Zoe has evolved as the opposite of that." Kevin Carroll , the executive director of the Hotel Council of San Francisco, said brands are taking advantage of the Moscone Center closure to upgrade rooms, incorporate new amenities and help reposition the properties to take advantage of the crowds following the venue's overhaul. The Tenderloin's 44-room Phoenix Hotel is slated to begin a light remodel that is expected to be completed in early 2018, and Hotel Drisco in preparing to reopen later this summer after a major top-to-bottom facelift. 20 highest-paid Bay Area executives under 40 in 2017 The Stanford Court Hotel's General Manager Michael Baier said that with the Moscone Center's partial closure, "the timing was perfect" for the Nob Hill property to kick off $16 million in renovations focused on increasing the daily rate and bringing in more millennial guests. Once completed, Baier said the property's average rate is expected to increase by 20 percent above its current spot in the low $200s a night. The two-year Moscone expansion project is meant to help San Francisco compete for larger meetings and conventions. It was expected to be a major blow to the city's hospitality economy, with the San Francisco Travel Association forecasting the loss of up to 490,000 room nights over the 24-month construction period along with a 290,000-visitor drop in 2017.

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